Ice Cube, born O’Shea Jackson, is truly a musical genius. He was writing some of the dopest lyrics in existence in any rap catalog at 15. He had a hugely successful rap career, even after leaving N.W.A in 1989. But in what is a very well known hip hop legend, he was still living with his parents even after Straight Outta Compton, the multi platinum album was released with Cube as both performer and writer… on EVERY song. According to Forbes, Cube had received only about $30,000 in album royalties at the time of his exit. His contract with Jerry Heller, Eazy E, and Ruthless Records proved to be legal robbery, and resulted in one of the most intense rap beefs in history. Talk about “No Vaseline”.

So recently Ice Cube has been interested in promoting a Black agenda to government, a very noble and innovative plan to have the needs and wants of the Black community heard by the powers that be. And here’s the thing, in the land of real ass Black folks, despite his Hollywood success, Cube is still that guy. Or he was until he fell for the same shiny penny our incumbent President drops in front of everyone with an anti-white supremacist policy they want to share with his whitewashed and shuck and jive administration. There is no in between. Dude cavorts with straight white nationalists or Black folks with Jermaine Jackson shellacked hair, a few dollars in the bank, and a MAGA hat dancing off beat to “You Can’t Touch This”. He is not your Svengali. He can’t save us from racism, sexism, poverty, or the deeds of Jerry Heller.

It’s less than 30 days to the election, the slave master ancestral spirits are out, and the ghosts of Jerry Heller are amongst them. Cube, you in trouble boy.

So, this is all you need to know about this Ice Cube business… at the VERY end of the day, he can talk to and promote anything he wants in the name of the progression of Black people in America. However, what is ALSO true is that (1) he is CLEARLY unlearned on how ANY of this works and (2) promoting that to a man who has picked a Black woman as his running mate versus promoting that to a man who is trying to get a White woman who thinks it’s okay to call Black people niggers at work a seat in the Supreme Court, who name checks a white supremacists group at a nationally broadcast debate, and who admits to sexually abusing women out loud on tape is wholly different.

Promote your contract on a bipartisan basis and sit down, you are no politician and therefore you don’t see that the incumbent is planning to make you look like a whole entire fool. He is Jerry Heller and this is your first contract… He dedicated $500 billion to your plan, promised to make Juneteenth a national holiday… he doesn’t know wtf Juneteenth is and doesn’t care and he has to get these billions passed through the Congressional budget. Remember Jerry Heller… $30K out of MILLION… with this dude you won’t see $500 of $500 billion. He’s a crooked ass politician… making promises he can’t knowingly deliver upon. Hence why Biden’s camp said, we will address it after the election. Beyond that, that clown is not promoting anything worth $500 billion for Black people. The last Black man to shuck and jive for him danced on camera at his rally where he contracted COVID and died, and dude ain’t sent condolences the first to Hermain Cain’s family publicly. Not a bleeding heart arrangement, a pan of fried chicken, NOTHING. You think he cares about a negro who wrote “F@ck the Police” … no sir he does not, just like he could care less about George Floyd, Breonna Taylor, and any other Black life.

You’ve already been hoodwinked, bamboozled, run amok. Anything that is said this close to an election is campaigning… not policy making. He would tell you he’d paint the White House black, put in some bead curtains and bean bag chairs in the blue room, play “Tell Me Sumthing Good” by Rufus and Chaka, and have a whole basement party if he thought that would get him elected. But be clear, Donald Trump is not at all interested in contracting with Cube, Kanye, or anyone else. He especially ain’t interested in contracting with Black America. What he is interested in is himself… that’s all. And he is Jerry Hellering Cube so tough when he gets up there might be Jheri curl activator left where his head was resting.

It’s important that we don’t allow our legacies to be trampled upon because we are fooled into believing both Biden and Trump are different sides of the same coin. They are not. This isn’t about Conservative v Liberal, Republican v. Democrat. This is about Decency v. Evil, Life v. Death, and Right v. Wrong. You can’t contract with evil or death. And you most certainly cannot be on the wrong side of this election. But any contract you have sat down with Trump to promote is already worse than Cube’s first contract. At least he got something, and eventually got his royalties. Your President is bargaining with chips he ain’t even got access to yet… he’s promising you billions on a $750 budget. Talk about No Vaseline. So y’all Black Republicans and negroes with the spirit of the house slave running through you, please stop acting like Cube is doing something righteous. He’s angry, I get it, but the only contract he’s making is with the devil…Lord of the Flies…Beezlebub. Period!

“You better check yo self before you wreck yo self
‘Cause I’m bad for your health
I come real stealth” -Ice Cube, “Check Yo Self”